Take that First Step Toward Becoming a Legend (in IT Governance)!

I received this spam from Oracle the other day and I nearly fell off my chair laughing about how marketing people can really get things wrong if they try to apply consumeristic jingoisms to IT related products:

Do people in "IT Governance" (whatever that is supposed to mean these days) really need such a confidence boost that they need to be pandered to by suggestions that the systems, memos and processes they put in place will make them "legends" and their companies "Admired by your industry, as a leader in IT governance"?

And as an executive, imagine if the first impression of your company's brand was a "leader in IT governance" or that the "company's legacy" was really good IT governance?

I hope I never work for that company... :)