Having ad sense on my blog, I have noticed the same thing. I wrote a couple posts on the failure of Canada's tax software, and if you go to this post the ads displayed are for tax software!
Isn't this a pretty basic requirement for online advertising, e.g. don't put my ad for Levi's Jeans on a web page where the content is "I hate Levi's Jeans!"? Why after 10+ years of online advertising has the experts at Google and others figured out how to targets ads to the right content. In my example, the right ads would be those marketing to people reading about the failures of the tax system, e.g. tax lawyers, H&R block, etc. and not tax software providers.
Isn't this a pretty basic requirement for online advertising, e.g. don't put my ad for Levi's Jeans on a web page where the content is "I hate Levi's Jeans!"? Why after 10+ years of online advertising has the experts at Google and others figured out how to targets ads to the right content. In my example, the right ads would be those marketing to people reading about the failures of the tax system, e.g. tax lawyers, H&R block, etc. and not tax software providers.
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