The Half Life of a Good Post - About a Week

Last week I went to the MIX07 conference and blogged a lot. I acted like an intrepid reporter, posting up reviews of each session as I went to them. MIX07 became a top ten search term in technorati, so I received quite a bit of traffic to my blog.

So I wanted to find out - what is the half life of a successful blog entry? How much time does a blog entry live?

My conclusion - the half-life of a successful blog entry is about a week. After a week, traffic is almost completely gone from sites such as technorati, shoutwire, digg, etc. In addition, there doesn't seem to be much loyalty factor at least for my small blog - I haven't built enough brand power yet that I'm getting a lot of repeat visitors. Almost 70-80% of my visitors are brand new to my blog.

I'm not sure if this is typical, but it shows that attrition is very high and that bloggers who are not committed to posting every 2-3 days are not going to get any follow through in traffic. Its either post or perish in the blog world!